On Evolving

Ongeleigh Underwood

One day at lunch 5 years ago at the historic Chattanooga burger place Zarzour's, I saw a sign on the wall that said : "Owning your own business is like owning a boat - the two best days are the day you buy it and the day you sell it." On the verge of starting Temperate, I of course scoffed at the sign and moved on with my day. But I have since had plenty of times where I remember it and sympathize with boat owners around the world. Sailing across the wild blue yonder of autonomously building your dream can be troubled with expensive maintenance and the relentless pressure to keep afloat. 

Over the last four years, if I have learned anything it is that continuous evolution is the only way to move forward.  So I have decided to change the way the business operates to allow for higher creativity, as well as a more balanced lifestyle. 

What does that look like? Well first, I have always wanted to support all the incredibly talented artisans I have had the opportunity to meet and work alongside of over the years. So adding in a lifestyle product element to the site was a no brainer. I hope that this portion has the opportunity to grow bigger and bigger so that I can promote the folks I admire the most and who make products in a truly dignified way; sustaining both their intentions and the planet.

Second, I had to change the way in which we make clothing. The system of producing small batches of each collection, and then having excess inventory and general inefficiency was really egging on me. The solution to a more streamlined process is switching to made to order, which allows for drastically reduced waste and energy. With pre-ordered clothing, I am also able to offer naturally dyed garments again (which gives me so much joy!), as well as some really fantastic ethically-made fabrics that I truly believe in. 

So all in all, I hope that you enjoy this renewed energy and direction that I am taking Temperate. Nothing about my values of sustainable materials and high quality has changed (in fact my standards have grown!). The Newsletter List will get an exclusive look at the site on Wednesday, with a few other goodies mentioned below. Let me know what you think - I hope you will reach out - post, follow, comment, peruse, and patronize! 

Much Love to All,
Ongeleigh Underwood


Washington Post names Temperate a "Local Fav"

Ongeleigh Underwood

We were so honored and excited to be included in the Washington Post's coverage of Things to do in Chattanooga. If you have never visited Chattanooga, it is a quite lovely, unique place that I have called home for 10 years now. Initially drawn to its vast access to outdoor sports (mainly, mountain biking and running), my husband and I have since come to love the Appalacian-esque bluegrass music scene, quirky downtown destinations, and vibrant entrepreneurial community. 

Check out the article covering Chattanooga and its destinations (including Temperate!) 


Cardui Collective

Ongeleigh Underwood

Artisan goods are so much more than handmade - it is the story of our search for humanity, our individual desire for significance. The value of knowing the “who” and the “how” behind a product is about understanding what you are supporting. Just as we will vote to exercise our social beliefs, what we as Americans choose to purchase is paramount to our values and morals.

American Flag Project

Ongeleigh Underwood

This is a story about how artisans across Tennessee and Kentucky are rallying together for the creation of the first American-grown hemp flag since the days of George Washington, when the original flag was created from the fiber. Replicating our nations history through such a significant medium weighs on all of us.